5 tips to create a successful inbound marketing plan
1. Identify your target customers
To get the customers to your website or online store, you need to know who your customers are, from where they come to you. Again, an opportunity for reports from Google Analytics. Build a profile of the average customer - what is the age, the region, sex ...
2. Set the desired action
Results from your business goals, you need to increase the number of orders or get new email addresses for sending newsletters?
3. Build your campaign
Let’s say the member of your Christmas offer is the latest camera XY. Promote the marketability of the product can, of course, the social networking site, newsletter, or blog posts for example. Infographics, which will present the results of your survey / polls ...
4. Be social where your customers are
Pinterest is trendy, although if you offer clothes, but what if your customers have a Facebook profile? Do not waste time creating unnecessarily message boards on Pinterest, but rather prepare the valuable photos, which can be published on your Facebook page.
5. Do not forget the statistics
Any step you take in the inbound marketing business, evaluate it’s statistically, so you do not repeat in the future is the same mistake.